כפי שצוין בתחילת פרק זה, גם לקישורים פנימיים יש חשיבות בקידום אורגני. הקישורים הפנימיים נחלקים בדרך כלל לשני סוגים – קישורי-רוחב המופיעים בכל האתר (בדרך כלל תפריטי ניווט למיניהם), וקישורים מתוך גוף התוכן עצמו בכל עמוד בנפרד.

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אודות

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מי משני הסוגים חשוב יותר? שניהם חשובים באותה מידה. השורט טיילז מביאים יותר טראפיק, אבל הלונג טיילז מייצרים יותר המרות (חשוב במיוחד לאתרים שמאחוריהם עומדים עסקים או חברות). לכן צריך לדעת לשלב בחוכמה בין שני הסוגים.

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